One of the resources we use in our workshops on the topic of "trust" is Stephen M.R. Covey's book Speed of Trust. The book continues to get rave reviews in the business world, and the publisher recently issued the following press release:
Los Angeles, February 21, 2007, SPEED OF TRUST Radio interviews by Stephen M. R. Covey rose to the top 100 downloads on Apple's iTunes podcasts this week. SPEED OF TRUST Radio is a joint venture between the Affiliate Nanocasting Network (ANN) and CoveyLink Worldwide. Of this success, Stephen M. R. Covey said, “I am thrilled that the Speed of Trust is striking such a chord in the digital world. Clearly, as Chris Anderson, Editor-in-Chief of Wired magazine, stated in my interview with him, ‘Money was the currency of the old economy; TRUST is the currency of the new global economy.’ I couldn’t agree more.”
Available on demand, the program will be streamed online at http://www.coveylink.com/, podcasted, and Nanocasted using Really Targeted Syndication™ (RTS). SPEED OF TRUST Radio features interviews between Stephen M. R. Covey and many of today’s thought leaders about the art and science of establishing, growing, and restoring trust. Initial guests include: Steve Rubel, PR Strategist at Edelman; Chris Anderson, Editor of Wired Magazine and author of The Long Tail; legendary marketer, Jack Trout; and Chris Murray, Editor-in-Chief of Soundview Executive Book Summaries.
“The one thing that changes everything in our personal and professional lives is TRUST,” asserts Stephen M. R. Covey, author of THE SPEED OF TRUST, which is already in its 5th printing less than three months after publication. THE SPEED OF TRUST was also recently chosen by BusinessWeek magazine as one of the top 5 career books of 2006.
“Errol Smith and his company, Jackstreet Media, are thought leading pioneers in the exploding specialty of Nanocasting. Their Emmy award-winning production quality clearly sets them apart from typical ‘stream of consciousness’ podcasts,” says Stephen M. R. Covey, who is also CEO and Co-founder of CoveyLink Worldwide. “Their world-class post production gives us a significant strategic advantage in this ‘attention starved’ marketplace and dramatically increases our influence.” The business model for SPEED OF TRUST Radio was developed by Jackstreet Media, and the segment was produced by Emmy winning broadcaster, Errol Smith. “The CoveyLink organization is an ‘A-List’ team of smart business people with exceptional integrity. We feel honored to work closely with Stephen M. R. Covey, Greg Link, and the CoveyLink team,” said Errol Smith, Founder of Jackstreet Media. SPEED OF TRUST Radio is based on the ProAm™ production model developed by Jackstreet Media specifically for distribution online. Striking a strategic balance between the glossy production values of traditional broadcast programming and the wide-open conventions of new media, the ProAm™ model places an emphasis on substantive, value-added content efficiently delivered.
Business leaders agree with Covey’s assertions on the importance of trust. More than 10 Fortune 500 CEO’s endorse THE SPEED OF TRUST, including William G. Parrett, CEO, Deloitte Touche Tohmatsu, who said, “The Speed of Trust is red-hot relevant. In an age of heightened business regulation and oversight, it is important to focus on fundamentals. And trust is the intangible asset that can help assure the long-term sustainability of any person, organization, or enterprise. Thanks to Stephen M. R. Covey’s new book, you can be well on the way to enhancing your organization’s trust assets for years to come.”
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